Article 17 of the Convention on the Rights of the Child (United Nations, 1989) recognises the role of the media in disseminating information to children. It establishes the State’s obligation to take measures to protect them from information and material injurious to their well-being. In this context, the collective action of this challenge consisted in creating posters with different messages about misleading advertising. In each educational or leisure centre, the children chose a representative image and uploaded it on social media.
Together with the gymkhana and the collective action No m’ho empasso! [I don’t swallow it!], this activity involved 78 educational centres and 40 educational leisure spaces, with some 18,000 participating children and youngsters.
