Article 17 of the Convention on the Rights of the Child (United Nations, 1989) recognises the role of the media in disseminating information to children. It establishes the State’s obligation to take measures to protect them from information and material injurious to their well-being.
In this context, a two-day activity was held aiming at reflecting on food advertising oriented to children and young people. The participants collected the opinions and claims of children and, as a result, they wrote a manifesto. The document consisted of a section common to all the education centres where regulations on food advertising oriented to children and youngsters were demanded and a specific section in which the participants wrote their contributions.
The activity had visibility in social networks by means of the hashtag #Nomhoempasso.
Together with the gymkhana and the reading of the manifesto No m’ho empasso! [I don’t swallow it!], this activity involved 78 educational centres and 40 educational leisure spaces, with some 18,000 participating children and youngsters.
